by Brant Cooper | Jan 12, 2022
When I talk about empathy with respect to innovation and products, I’m talking about understanding the needs, hopes, desires, and aspirations of our users, customers, or other members of the business ecosystem. You want to get to know them deeply so you can build...
by Brant Cooper | Jan 12, 2022
Growth hacking is a term coined by Sean Ellis to describe using empathy, experiments, and evidence to find growth. It’s often described in shorthand as “Lean Startup for marketing,” but this analogy really doesn’t do it justice. Ellis describes growth hacking more as...
by Brant Cooper | Jan 12, 2022
Horizon planning has come to be known as an innovation concept used to describe the time horizons for different levels or degrees of innovation. Improvement to existing core products in a business belong to Horizon 1, or H1, and are undertaken as a normal course of...
by Brant Cooper | Jan 12, 2022
The Lean Canvas is an adaption of the Business Model Canvas designed by Ash Maurya to reflect the business models of digital startups versus large enterprises. Like Osterwalder’s, Maurya’s canvas has nine boxes, but it eliminates the Key Partners, Key Activities, Key...
by Brant Cooper | Jan 12, 2022
Market segmentation is the practice of breaking down a larger market into smaller identifiable groups of users who share specific needs and reference each other. You can segment a market in an infinite variety of ways, but for the purpose of discovering new value to...
