by Brant Cooper | Jan 6, 2022
Overview Design Thinking is a way of working based on “human-centered” design practices that put users at the center of designing products. The concept was popularized, if not actually coined, by IDEO founders (and brothers) Tom and David Kelley. The focus of the work...
by Brant Cooper | Jan 6, 2022
Overview Jobs-to-be-Done (JTBD) is a framework developed by Clayton Christensen for describing how orgranizations can discover where to “innovate” by focusing on the desired outcomes users have when using products. In other words, how to address their needs. Numerous...