Getting Personal

Design Thinking Design Thinking is the work product designers do when seeking to understand customers deeply and develop products that have a deep and positive impact on their users. Designers come in various flavors, depending on the type of products they’re...

Needs and Jobs

Identifying Opportunities Now that you know what an opportunity is and what it isn’t, it’s time to get to work on identifying opportunities.  You already know that brainstorming solutions to problems and picking the one you think is best is the wrong way is not the...