by Brant Cooper | Dec 20, 2021
THE PRIORITIES You next establish the severity of the customers’ needs and priorities. At this point, you’re likely picking up on where the opportunities may be. Specifically, the opportunities emerge when you start believing you have a better way of helping customers...
by Brant Cooper | Nov 25, 2020
What are business opportunities? Quality business opportunities require four pillars. First, there must be one or more groups of people who have one or more specific needs. Second, the needs must be addressable. Third, those who have the needs must be willing and able...
by Brant Cooper | Dec 17, 2016
The Whole Job Jobs-to-be-Done views the whole job as a journey comprised of a series of smaller jobs. This journey is not the same thing as a “customer journey.” A customer journey is the customer’s or user’s experience with a company or product. It describes what the...
by Brant Cooper | Dec 17, 2016
Introduction Opportunities exist where the way customers needs are currently addressed can be significantly improved. The two items you need to identify in this lesson are: how are needs addressed today? how do you propose to improve one or more of these? How the...