Wrapping Up Opportunity Discovery

Course Objective The objective of this course was to produce a number of different opportunities you may want to pursue. The Opportunities are represented by the Customer-Need Zooms–each a different customer segment with varied needs, characteristics,...

Introduction to Opportunities

Overview At its most basic level, an opportunity is based on a human need insufficiently addressed for a group of like-minded people. Specifically, you have an opportunity to help a similar group of people better address one or more of their common needs. Numerous...

Identifying Needs & Jobs

 To address an overarching need, customers mush travel a journey of mulitple jobs. This journey is not the same thing as a “customer journey.” A customer journey is the customer’s or user’s experience with a company or product. It describes what the customer does and...

Identifying Opportunities

Introduction Opportunities exist where the way customers needs are currently addressed can be significantly improved. In this lesson we’ll take a deeper dive into opportunities. We need to understand: Where’s the customer’s pain? Which jobs are...