by Brant Cooper | Dec 20, 2021
Course Objective The objective of this course was to produce a number of different opportunities you may want to pursue. The Opportunities are represented by the Customer-Need Zooms–each a different customer segment with varied needs, characteristics,...
by Brant Cooper | Nov 25, 2020
Overview At its most basic level, an opportunity is based on a human need insufficiently addressed for a group of like-minded people. Specifically, you have an opportunity to help a similar group of people better address one or more of their common needs. Numerous...
by Brant Cooper | Dec 17, 2016
To address an overarching need, customers mush travel a journey of mulitple jobs. This journey is not the same thing as a “customer journey.” A customer journey is the customer’s or user’s experience with a company or product. It describes what the customer does and...
by Brant Cooper | Dec 17, 2016
Introduction Opportunities exist where the way customers needs are currently addressed can be significantly improved. In this lesson we’ll take a deeper dive into opportunities. We need to understand: Where’s the customer’s pain? Which jobs are...