Design Thinking

Design Thinking Design Thinking is the work product designers do when seeking to understand customers deeply and develop products that have a deep and positive impact on their users. Designers come in various flavors, depending on the type of products they’re...

Choosing the Opportunity

THE PRIORITIES You next establish the severity of the customers’ needs and priorities. At this point, you’re likely picking up on where the opportunities may be. Specifically, the opportunities emerge when you start believing you have a better way of helping customers...

Introduction to Opportunities

Overview At its most basic level, an opportunity is based on a human need insufficiently addressed for a group of like-minded people. Specifically, you have an opportunity to help similar people better address one or more needs. Numerous “frameworks” exist...

Identify Needs & Jobs

The Whole Job Jobs-to-be-Done views the whole job as a journey comprised of a series of smaller jobs. This journey is not the same thing as a “customer journey.” A customer journey is the customer’s or user’s experience with a company or product. It describes what the...

Identify Opportunities

Introduction Opportunities exist where the way customers needs are currently addressed can be significantly improved. The two items you need to identify in this lesson are: how are needs addressed today? how do you propose to improve one or more of these? How the...