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The new version of the Startup Bluebook is in its final draft. For a limited time only, BUY NOW to get the early draft and your name in the book as an early adopter.

Just the book, please
$9.95
Entrepreneur
$49.95 / Year
Good for Individuals
Single License, 2nd edition Entrepreneur's Guide to Customer Development (.pdf)
5 downloadable (pdf) tools
Video Instruction
Heatcheck Survey Tool (by request)
Content Updates
Startup
$99.95 / Year
Good for Teams
Single License, 2nd edition Entrepreneur's Guide to Customer Development (.pdf)
→ 8 downloadable (pdf) tools
Video Instruction
Heatcheck Survey Tool (by request)
Content Updates
Innovator
$249.95 / Year
Good for Departments
→ 10 Licenses of 2nd edition Entrepreneur's Guide to Customer Development (.pdf)
→ 10 downloadable (pdf) tools
Video Instruction
Heatcheck Survey Tool (by request)
Content Updates
Entrepreneur Membership $49.95
10 Year anniversary edition of The Entrepreneur's Guide to Customer Development

The book was at the forefront of the Lean Startup movement. New content includes:

  • Breakdown of Design Thinking, Agile, and Jobs-to-be-Done in addition to Customer Development and Lean Startup
  • Contributions from OG Customer Development and Lean Startup experts
  • How to integrate the frameworks to maximize impact
  • Complete example walk through

Written in the simple, no-fluff, direct style author Brant Cooper is known for.

Startup Toolkit
  • Customer - Problem Zoom
  • Customer - Solution Zoom
  • Value Stream Discovery Loop
  • Rapid Experiment Loop
  • Brant's Kanban board
Instructional Videos

5 Fun, easy-to-follow videos

Heatcheck Survey Tool (on request)

Full complementary access to test market segments, customer needs, and solution ideas.

Content Updates

Periodic updates to tools, videos, and other tips and tricks to get your business moving.

Startup Membership $99.95
10 Year anniversary edition of The Entrepreneur's Guide to Customer Development

The book at the forefront of the Lean Startup movement. New content includes:

  • Breakdown of Design Thinking, Agile, and Jobs-to-be-Done in addition to Customer Development and Lean Startup
  • Contributions from OG Customer Development and Lean Startup experts
  • How to integrate the frameworks to maximize benefit
  • Complete example walk through

Written in the simple, no-fluff, direct style author Brant Cooper is known for.

Startup Toolkit -- 7 Tools
  • Customer - Problem Zoom
  • Customer - Solution Zoom
  • Customer - Relationship Zoom
  • Value Stream Discovery Loop
  • Rapid Experiment Loop
  • Rapid Experiment Map
  • Market Segmentation
  • Brant's Kanban board
Instructional Videos

5 Fast and easy-to-follow videos

Heatcheck Survey Tool (on request)

Full complementary access to test market segments, customer needs, and solution ideas.

Content Updates

Periodic updates to tools, videos, and other tips and tricks to get your business moving.

Innovator Membership $249.95

10 Year anniversary edition of The Entrepreneur's Guide to Customer Development

The book at the forefront of the Lean Startup movement. New content includes:

  • Breakdown of Design Thinking, Agile, and Jobs-to-be-Done in addition to Customer Development and Lean Startup
  • Contributions from OG Customer Development and Lean Startup experts
  • How to integrate the frameworks to maximize benefit
  • Complete example walk through

Written in the simple, no-fluff, direct style author Brant Cooper is known for.

Startup Toolkit
  • Customer - Problem Zoom
  • Customer - Solution Zoom
  • Customer - Relationship Zoom
  • Needs Prioritization Board
  • Value Stream Discovery Loop
  • Rapid Experiment Loop
  • Rapid Experiment Map
  • Brant's Kanban board
  • Initiative Prioritization Board
  • Market Segmentation Board
Instructional Videos

10 Fast, informative, and easy-to-follow videos

Heatcheck Survey Tool (on request)

Full complementary access to test market segments, customer needs, and solution ideas.

Content Updates

Periodic updates to tools, videos, and other tips and tricks to get your business moving.