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10 Year anniversary edition of The Entrepreneur's Guide to Customer Development
The book was at the forefront of the Lean Startup movement. New content includes:
- Breakdown of Design Thinking, Agile, and Jobs-to-be-Done in addition to Customer Development and Lean Startup
- Contributions from OG Customer Development and Lean Startup experts
- How to integrate the frameworks to maximize impact
- Complete example walk through
Written in the simple, no-fluff, direct style author Brant Cooper is known for.
Startup Toolkit
- Customer - Problem Zoom
- Customer - Solution Zoom
- Value Stream Discovery Loop
- Rapid Experiment Loop
- Brant's Kanban board
Instructional Videos
5 Fun, easy-to-follow videos
Heatcheck Survey Tool (30 days)
Full complementary access to test market segments, customer needs, and solution ideas.
Content Updates
Periodic updates to tools, videos, and other tips and tricks to get your business moving.
10 Year anniversary edition of The Entrepreneur's Guide to Customer Development
The book at the forefront of the Lean Startup movement. New content includes:
- Breakdown of Design Thinking, Agile, and Jobs-to-be-Done in addition to Customer Development and Lean Startup
- Contributions from OG Customer Development and Lean Startup experts
- How to integrate the frameworks to maximize benefit
- Complete example walk through
Written in the simple, no-fluff, direct style author Brant Cooper is known for.
Startup Toolkit -- 7 Tools
- Customer - Problem Zoom
- Customer - Solution Zoom
- Customer - Relationship Zoom
- Value Stream Discovery Loop
- Rapid Experiment Loop
- Rapid Experiment Map
- Market Segmentation
- Brant's Kanban board
Instructional Videos
5 Fast and easy-to-follow videos
Heatcheck Survey Tool (30 days)
Full complementary access to test market segments, customer needs, and solution ideas.
Content Updates
Periodic updates to tools, videos, and other tips and tricks to get your business moving.
Innovator Membership $249.95
10 Year anniversary edition of The Entrepreneur's Guide to Customer Development
The book at the forefront of the Lean Startup movement. New content includes:
- Breakdown of Design Thinking, Agile, and Jobs-to-be-Done in addition to Customer Development and Lean Startup
- Contributions from OG Customer Development and Lean Startup experts
- How to integrate the frameworks to maximize benefit
- Complete example walk through
Written in the simple, no-fluff, direct style author Brant Cooper is known for.
Startup Toolkit
- Customer - Problem Zoom
- Customer - Solution Zoom
- Customer - Relationship Zoom
- Needs Prioritization Board
- Value Stream Discovery Loop
- Rapid Experiment Loop
- Rapid Experiment Map
- Brant's Kanban board
- Initiative Prioritization Board
- Market Segmentation Board
Instructional Videos
10 Fast, informative, and easy-to-follow videos
Heatcheck Survey Tool (30 days)
Full complementary access to test market segments, customer needs, and solution ideas.
Content Updates
Periodic updates to tools, videos, and other tips and tricks to get your business moving.