Entrepreneur’s Guide to Customer Development
$19.00
Circa 2008, a group of tech entrepreneurs came together on a Google Group to discuss practical applications of Steve Blank’s Customer Development framework as described in a compilation of university lecture notes he titled Four Steps to the Epiphany. Meanwhile, Eric Ries, a student of Blank’s was blogging about his ideas combining customer development with agile software development principles, which he came to call Lean Startup.
In 2010, Patrick Vlaskovits and I wrote the first edition of the Entrepreneur’s Guide to Customer Development, lovingly dubbed “The Startup Bluebook”—the first book to discuss the practical application of these principles. It quickly made its way into the hands of startup founders, forward-thinking corporate innovators, university business school professors, and accelerator program directors around the globe.
(PDF download.)
Circa 2008, a group of tech entrepreneurs came together on a Google Group to discuss practical applications of Steve Blank’s Customer Development framework as described in a compilation of university lecture notes he titled Four Steps to the Epiphany. Meanwhile, Eric Ries, a student of Blank’s was blogging about his ideas combining customer development with agile software development principles, which he came to call Lean Startup.
In 2010, Patrick Vlaskovits and I wrote the first edition of the Entrepreneur’s Guide to Customer Development, lovingly dubbed “The Startup Bluebook”—the first book to discuss the practical application of these principles. It quickly made its way into the hands of startup founders, forward-thinking corporate innovators, university business school professors, and accelerator program directors around the globe.
