Traditional vs. Lean Innovation
Traditional (Solution Driven)
Viability & feasibily first
- Can we build solution?
- Should we build it?
No shortage of solution ideas
- Divergent thinking
- Suggestions
Assume ability to prioritize "right" answer
- Top down decision making
- Execution minded
Focus on development
- Gather requirements, develop specification
- Project plan focused on speed and low risk
Measure output
- Quantity of work/time
- Milestones by % done
Lean Innovation (Needs Driven)
Frame the problem
- Addressing the right needs
- Discovery and learning focused
Develop value-driven concepts
- Divergent and convergent thinking
- Ground-up market demand
Rapid testing and iteration
- Disciplined experiments
- Evidence-informed decisions
Measure progressive impact
- Measure customer behavior
- Success indicated by growth