Lean Innovation Part 1 Customer Needs Discovery

Being focused on customers does not mean sitting around a conference room table imagining your the customer. Nor is it endless surveys and focus groups. How to you learn how to understand customer needs deeply?

Rapid experiments are not merely for split-testing landing page button colors. Disciplined experimentation helps bust assumptions and cut through biases leveraging real customer behavior. In other words, measuring what customers do versus say.

Without (necessarily) implementing process heavy, capital ‘A’ Agile practices, learning how to leverage specific agile ceremonies to plan, execute, measure, and improve work ensures achieving desired outcomes more efficiently.