The Entrepreneur’s Guide to Customer Development 2nd Edition Highlights

The new edition contains brand new content and new thinking based on the 10 years + of startup and corporate innovation learning. In addition to updates to Customer Development and Lean Startup, now Agile, Design Thinking, and “Jobs-to-be-Done” principles are included, as well as demonstrating how all these frameworks work together to drive real impact for your business.

Learn about:

  • Lean Startup
  • Customer Development
  • Design Thinking
  • Agile
  • Jobs-to-be-Done


  • Persona Zooms
  • Experiment map
  • Value Stream tool
  • Kanban board
  • Prioritization boards


  • Customer-Problem
  • Customer-Solution
  • Customer Relationship
  • Personal Kanban
  • more coming…

Circa 2008, a group of tech entrepreneurs came together on a Google Group to discuss practical applications of Steve Blank’s Customer Development framework as described in a compilation of university lecture notes he titled Four Steps to the Epiphany. Meanwhile, Eric Ries was blogging about his ideas combining customer development with agile software development principles, which he came to call Lean Startup.

Eventually dubbed “The Startup Blue Book”, the first edition of the Entrepreneur’s Guide to Customer Development arrived in 2010, proudly making its way into the hands of forward-thinking entrepreneurs and corporate innovators, onto the campuses of colleges and universities around the country, and in startup accelerators and incubators across the globe.

Sign-up today and immediately receive the 1st Edition, as well as a very mature draft of the 2nd Edition. Get instant access to tools and videos you can apply immediately to your new endeavor.