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The Entrepreneur’s Guide to Customer
Development 2nd Edition Highlights
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Thought Leader Contributions
Cindy Alvarez – Lean Customer Development
David Bland – Rapid Experiment Design
Ben Blank – Design for Delight
David Binetti – Innovation Investments Options
Giff Constable – Talking to Humans
Janice Fraser – Lean User Experience
Tristan Kromer – Innovation Ecosystem Designer
Ash Maurya – The full Lean Stack
Dubbed “The Startup Blue Book” the Entrepreneur’s Guide to Customer Development has proudly made it into the hands of forward-thinking entrepreneurs and corporate innovators, onto the campuses of colleges and universities around the country, and in startup accelerators and incubators across the globe.
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