by Brant Cooper | Jan 12, 2022
In 2007, startup entrepreneur and investor Dave McClure introduced a novel model for internet marketing, dubbed “pirate metrics.” The concept is comprised of five stages of user-adoption for an internet product. If you say the acronym AARRR out loud, you quite likely...
by Brant Cooper | Jan 12, 2022
The Business Model Canvas is a tool designed by Alex Osterwalder and Yves Pigneur that uses nine boxes to describe a company’s business model. It was not originally conceived for the startup world, but designed to THE BUSINESS MODEL CANVAS 9 BOxESKey Partners:...
by Brant Cooper | Feb 14, 2022
Harvard business school professor, best selling author, inventor of “Disruptive Innovation” concept. https://en.wikipedia.org/wiki/Clayton_Christensen
by Brant Cooper | Jan 12, 2022
A company’s driving force is typically based on its origin story and answers why the company is formed—what is its reason for existence, the purpose it serves? The concept was originally formulated by Benjamin Tragoe and John Zimmerman in the 1970s and shared in their...
by Brant Cooper | Jan 12, 2022
In a nutshell, early adopters are passionate, early users of new technology or products who understand its value before mainstream markets. Acquiring them is important to jumpstart product adoption. Geoffrey Moore, in his 1992 book, Crossing the Chasm, adapted and...
